Rez Famous Brand
Talon Simon, from Elsipogtog First Nation, is the creator of Rez Famous.
Simon creates shirts, sweaters, hats and toques with the words “Rez Famous” across them. He has an online store that ships across Canada, a stationary store in Elsipogtog First Nation and a travelling store. He also does small, special orders internationally.
One of the ideas behind Rez Famous was to show the positive side of reservations. Sometimes he’d hear people say “Oh, that’s so rez” to describe something negative. But to him, reservations are where the culture is.
Simon first debuted his shirts at a Tobique First Nation powwow. From there, he and his mother, Heather Heidi Simon of Tribal Turquoise, went to other reservations to sell his shirts and her handmade jewelry.
#REZFAMOUS The Clothing Brand built on Indigenization & The Rez. Based in New Brunswick Canada. Talon Simon of Elsipogtog First Nation is the founder of the Rez Famous brand. Despite having taken only three business courses in high school, Simon officially launched his clothing line on June 21, 2018. Since then, he's been shipping his shirts, hats and sweaters, all branded with the Rez Famous logo, across Canada and even into the United States.